Hiya. I’m Natalia, conversion copywriter for human-first brands.
I’m here to say “nope” to manipulative marketing and show online businesses a better way. One that keeps our humanity and mental health intact.
I’ve spent the last decade mastering strategic, data-driven copywriting—working on campaigns for billion dollar corporations, award-winning marketing agencies, and New York Times bestselling authors like Deepak Chopra, Glennon Doyle, Gabby Bernstein, and Layla F. Saad.
If I’m being honest…
My copy could sell salt to a slug. But I’m not about that life.
trusted by
Manipulative marketing burns my eyes!
Remember 2020? That wild year gave me the courage to take a stand against these Dirty Dozen marketing tactics:
1. False scarcity
2. Fabricated urgency
3. Manufactured FOMO
4. Sneaky opt-ins (for high-pressure sales)
5. Inflated ratings
6. Emotional exploitation
7. Exaggerated outcomes
8. Mindset shaming
9. Lifestyle luring
10. Performative activism
11. Deceptive reviews
12. Misleading before-and-afters
Those tricks of the trade are predatory. They put profit over humanity and give copywriters a bad reputation.
But here’s the thing…I like money.
I’m here to make cash and help human-first brands do the same. Through the power of copywriting, we can increase our profits and our impact.
But if the copy doesn’t maintain human dignity and your brand’s integrity, count me out.
I’m determined to show businesses that it is possible—no, necessary—to do marketing in a way that is mutually beneficial for companies and the customers’ wellbeing.
My kinda copywriting acts as a money-making machine and a force for good. And my kinda clients are down with that.
If you’ve read this far, I really appreciate your attention.
I hope we continue to get to know each other. Let’s connect on LinkedIn.
xo
Natalia